Last but not least, lots of people buy liquor in Cozumel. Tequila and Kahlua are the most popular but by no means the only alcoholic purchases you can make. Liquor can be purchased in Cozumel at the shops or can be bought onboard ship for around the same price (but possibly not with the same selection).The same is true for perfume. The onboard shops likely offer some fragrance and cosmetic products, but the big perfume shop on Cozumel’s main street by the harbor has a much more extensive collection. If what you like is onboard, you can probably get about the same good deal as you can by buying it in the land shop. However, if you want to see a broader range of products or you want to buy a product that the onboard boutique does not stock, you need to try the land store.Cigar aficionados will find that Cuban cigars are not only legal in Cozumel (and onboard once the ship is in international waters) but plentiful. If this is a big deal for you, enjoy them in Mexico and on the boat, but don’t bring them back into the U. S. So what about those famous pirates of the Caribbean? Like any buzzing shopping mecca, Cozumel has its share of merchants who sell shoddy merchandise, counterfeit products, or things they claim to be silver and gold (which are not).